Marketing to Boomers: Forget Stereotypes, Ask Questions, and Engage Us
My husband rarely touched a computer until he reached his late sixties; at the time, he didn’t believe that learning new technology was necessarily worth the effort. Then one day his son-in-law sat down next to him and demonstrated many of the things an iPad could do. A couple of months later, my husband owned an iPad. Within the next couple of years, he had an iPhone and an Apple 2 watch. To assume that baby boomers are uninterested in technology or some of the same products or causes that younger generations value is a mistake. At present, baby boomers…