Discovering the Freedom to Take Care of Myself!

A lot of what I’ve read about successful aging addresses the need for exercise.  From what I’ve read, exercise can improve our mood, help us maintain a healthy body weight, improve cardiovascular function, and help keep our brains healthy. That all sounds great, but as a pragmatic optimist, I realize there are no guarantees about the future. I also realize that no matter what I do, I am still going to experience many of the typical signs of aging such as slowing down, feeling more aches and pains, having some hearing loss, and changes in my vision, among other physical…

Continue Reading Discovering the Freedom to Take Care of Myself!

Boomers as Consumers

Yesterday we invited a heating and cooling sales person into our home. As he was rattling off some product features, he said, “You could even use your phone to control the temperature in here– but you wouldn’t be interested in that.”  Really?  We wouldn’t be interested in added convenience? Why? Because we’re older? This salesperson clearly didn’t know about the three deadly sins when doing business with baby boomers. Let me explain: Deadly Sin #1: Assuming business representatives know what baby boomers really want.  Sadly, when marketing is targeted to older adults, it’s often based on stereotypical assumptions. I’m not alone when I say I’m tired of getting…

Continue Reading Boomers as Consumers

Gender and Retirement

 Gender and Carving Out a New Life after Leaving Your Career (February 8, 2019)I met with a friend last week who is a successful business woman and teaches at the college part-time just because she enjoys it. As this friend is now seventy, I asked her if she was planning on slowing down – maybe selling her business or traveling more. She answered, “Well, what would I do for the next 30 years? Maybe I’ll sell the business when I reach eighty-five”. Because friend takes very good care of herself, I can easily imagine that she will reach 100.In general,…

Continue Reading Gender and Retirement