Learn How to Reach a Market Begging to Be Recognized

In general, our generation has more money to spend than the younger generations. And many of us are willing to spend money to live our best lives. A lot of us enjoy new experiences. We want to stay as active and healthy as possible. Some of us like new adventures. Many of us are also ready for new opportunities. If you are thinking about going into business or have an existing business, I’ve got some great news for you. If you truly understand the needs, wants, and desires of individuals who are older than fifty, then your business could have…

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Aging Realities: Knowledge is Power

Sometimes living in denial is easier than accepting reality. It took me a while to realize I wasn’t going to be “forever young.” I suspect that being in a state of denial is why research suggests a whole lot of people don’t adequately prepare financially, physically, or emotionally for the realities of getting older. But the truth is, all of us are getting older. Thankfully, I was initially pushed a bit to prepare. However, as I started educating myself about the realities of not only retirement but of aging, I became pretty motivated to start taking steps towards my best…

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1968 and 2020: A Boomer Perspective

In a 2018 article, the Washington Post described it as “the year the center did not hold” and the year “many Americans saw their country spinning out of control. It was a shocking time, a moment of danger, destruction, and division—yet also a time of passion and possibility." It was also the year the Beatles released their top hit, “Hey Jude.” We Have a Valuable Perspective1968 was one of the most difficult years in American history and one that forever changed our country. For those of us who remember 1968 and/or the challenging years that followed, we have a unique…

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Aging in Place: Are you Prepared?

A recent report suggests that 56% of older adults plan to stay in their current homes as they age. This same report reveals that only 10% of those who plan to stay in their homes have started making any appropriate modifications to prepare for aging in place. Retirement expert Sara Zeff Geber advises older adults to make important modifications before they are actually needed. New Realities as We Age I get it –none of us wants to think about increased physical limitations, but that is one of the realities of aging. It’s not necessarily a bad thing; it’s just a…

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Fake News We Can Refuse to Share

Last week, I posted some information about a “fake news” study that wanted boomer participants. Because of my training as a researcher and debate coach, I felt as though I was fairly good at detecting phony stories. However, I do know that I can always learn more. In the past few days, I have become increasingly more aware of the range of questionable news that is really saturating social media. What is Fake News and How Much is Reposted? Cambridge online dictionary defines “fake” news as “false stories that appear to be news, spread on the internet or using other…

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Baby Boomers and Fake News: A Challenge

Oregon has passed a ban on the use of plastic sacks in stores. Further, stores are now required to charge five cents per paper bag for customers who choose not to bring their own bags. I often bring reusable bags to the store when buying groceries. Today, however, I needed a paper sack for my weekly recycling. When I asked to purchase a paper bag, the grocery clerk grumbled about the sack tax and said that the reason we had to pay it was to shore up the Public Employment Retirement System (PERS).  I didn’t have the opportunity to ask…

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Generational Differences and Mutual Respect

I hadn’t noticed that a huge generational shift had taken place until I was in my early 50s and interviewing for a new job. Because of the background I could bring to positions that interested me and because I had strong interview skills, I always assumed that I had a good shot at most jobs for which I was appropriately qualified. But then everything changed. When I applied for a full-time teaching position in communication, younger people on interview panels weren’t all that interested in hiring me. It wasn’t until I met with an interview panel in a rural area…

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Technological Change Requires Constant Adaptation

Just a couple of decades ago, it wasn’t hard to find a phone booth whenever needed. Most young people today have never seen a phone booth. Like it or not, the world that we once knew is rapidly changing. We can either adapt and continue to learn, or we can lock ourselves inside the comfort of those secure booths from our past.After giving a presentation on ageism and intergenerational communication to an audience of mostly older adults, one woman asked me how she could communicate with younger people if all they wanted to do is to communicate through emails and…

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Choosing to Be a Positive Aging Advocate

I am no longer used to getting up in the dark. This morning I got up before 6:00 a.m. to attend a Chamber of Commerce meeting. Technically, I am not currently operating a business per se, even though I own a registered business entity. Instead, I consider myself a positive aging advocate. Nonetheless, I think of the business owners at Chamber as part of my audience for the work I am doing. Originally, I focused just on Baby Boomers who were either preparing for retirement or who wanted more out of their retirement life. I became a certified professional retirement…

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Reducing Ageism through Education and Interaction

Can Ageism—Stereotyping or Discrimination Based on Age—Be Reduced? The World Health Organization has made it clear that ageism—stereotyping or discrimination based on age—is one of the most “normalized” forms of prejudice today. As the global population continues to age, experts in aging expect negative attitudes toward older people will likely increase. The Problem with Ageism The culturally reinforced belief that we automatically become mindless, grumpy, and frail after we reach a certain age is not only inaccurate, it is unhealthy for all of us. When younger people think of older people as incapable, the end result is often the loss…

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